Top Drawer, the UK's leading design-led trade show, is excited to announce the return of RetailFest!
Top Drawer
RetailFest is a hub for inspiring content and thought-provoking conversations with industry leaders and experts within the world of independent retail. Join us at Top Drawer in Olympia London from the 11th-13th September 2022 and enjoy a series of talks, panels and seminars to gain a little insight from an exciting variety of inspirational speakers, including Holly Tucker MBE, stylist Ailie Williams, marketing experts like Aimée Lopez and Rachel Waring, along with many more!
Check out the full line-up below:
Sunday 11th
11:00 -11:30
RETAIL EXPERT - Key Retail Trends For 2023
In our opening session, retail business consultant, Ami Rabheru walks us through some of the key trends which she has seen that are driving customer engagement and sales for brands.
During the session Ami will share some of the opportunities to create strong emotional responses in customers by tapping into new areas, including multicultural products, paying closer attention to the ever-evolving retail marketing calendar, and keeping a close eye on consumer lifestyle and behaviours.
Our masterclass is perfect for retailers and brand owners who want to learn all about key trends and where retail is heading for 2023 - whether you are online only, omnichannel or a brand owner selling to retailers and through your own channels.
(Ami Rabheru, Founder - Retail Business Hub)
14:00 -14:30
MARKETING EXPERT - So What's In It For Me? - 3 Steps To Uncover Your Target Customers
Starting a new retail venture and not sure who your target customers are?
Join retail copywriter and strategist Aimée Lopez to discover three untapped strategies for finding your target customers. They may not be who you think they are.
Customer buying habits have radically shifted since the pandemic. Understanding your target market’s buying motivations, pain points, and purchasing hesitations is the key to your retail business’s success.
Our Masterclass is perfect for retailers and brand owners who want to learn immediately actionable tips to increase revenue.
(Aimée Lopez, Retail Copywriter & Strategist - Copy Unleashed)
15:30 -16:00
SOCIAL MEDIA EXPERT - Trends In Influencer Marketing, TikTok and Paid Social - Essential Steps For Success
Brand strategies on social media are changing in step with new ways that customers are using social platforms. From influencer and social marketing on Instagram & Facebook to Pinterest's golden rules, what makes TikTok tick & You Tube go viral.
Join our expert panel as we explore trends that we’re seeing for 2023 - sharing tips for building a thriving and sustainable social media presence that works for you and your business and will support you through the post-pandemic recovery using social media as a way to showcase your shop window.
Our panel session is perfect for retailers and brand owners who want to learn key trends in social media and actionable tips.
(Vanessa Agyemang, Founder - Copper Dust)
Monday 12th
11:00 -11:30
MARKETING EXPERT - Pinterest For Product Based Business
Are you ready to learn how to harness the power of Pinterest, so that you can get the views, clicks and sales that you deserve?
Our masterclass is perfect if you’re a product seller or content creator, and you want to grow your brand on Pinterest.
(Rachel Waring, Content Strategist & Pinterest Expert)
12:30 -13:00
RETAIL EXPERT - BRINGING YOUR BRAND TO LIFE: Practical Tips For Storytelling, Content Creation & Visual Merchandising
Looking to stand out from your competitors and attract an engaged, invested customer base?
In this session Ailie will explain the importance of a good brand story and share tips on how to communicate this through considered content creation and visual merchandising.
Our masterclass is perfect for retailers and brand owners who are looking to develop a cohesive brand identity for their bricks and mortar shop or online destination and designs.
(Ailie Williams)
13:15- 14:00
KEYNOTE - Envisioning The Future Of Retail With Holly Tucker MBE
Join Holly Tucker MBE for our exclusive talk, where she’ll be sharing the twists and turns of her business journey, life lessons learnt so far, as well as sharing her own thoughts on the future trends in retail.
Our Keynote session is perfect for brands who are interested in hearing and being inspired by founder stories.
(Holly Tucker MBE, Founder - Holly & Co)
15:30 -16:00
MARKETING EXPERT - Build Brand Loyalty & A Community Through Digital Marketing
Join us as we explore how to build a loyal community - from digital retail and marketing strategies to customer experience and learn the strategies for D2C success that really work, the social ad formats brands are winning with right now and Bolt's Breakthrough in Influencer Marketing
Finishing with a troubleshooting Q&A session for your brand with our D2C marketing experts. Our masterclass is perfect for retailers and brand owners who are looking to develop a robust ecommerce strategy.
(Natasha Courtenay-Smith, CEO - Bolt Digital)
Tuesday 13th
11:30 -12:00
PR EXPERT - Tips From A Journalist - How To Make Your Business Visible To The Right People!
WHY FINDING AND THEN COMMUNICATING WITH THE CORRECT AUDIENCE IS ESSENTIAL FOR SUCCESS
Increase your visibility and start getting your brand notices with insights and advice exclusively from our expert, a journalist turned PR expert who will share decades of experience with you. There will be key actionable takeaways exclusively for you, including how to attract the press and why it is key to look beyond social media.
Our discussion is perfect for retailers and brand owners who are looking to develop a cohesive PR strategy - and finally get the recognition they deserve.
(PRISCILLA POLLARA, Founder & PR Coach - Priscilla Comms)
14:00 -14:30
RETAIL EXPERT - Community & Customer - What It Means To Build A Community As A Bricks & Mortar Store
During this session, Elizabeth Stiles & Hannah Paine of Épanoui will discuss the highs and lows of running a bricks and mortar store - including covid, community & the creative process. We’ll also touch upon how Hannah has grown her sales through blending URL with IRL!
Our discussion is perfect for retailers and brand owners who are looking to be inspired.
(Elizabeth Stiles, Creative Sales Coach & Hannah Paine, Founder - Épanoui)
Contact Top Drawer's PR Team
Stockist details:
www.topdrawer.co.uk
About:
Held in the heart of London, Top Drawer is the UK's leading design-led trade show, carefully curated with buyers in mind, complimented by Top Drawer On Demand - the digital platform connecting brands with buyers.
Each year we welcome our community of creative buyers ready to source for the season ahead. If you are a design-led brand you can join us to present your latest collection to the very best independent boutiques, department stores, concept stores, and galleries across the UK and abroad.