Dulux is drawing on 90 years of colour expertise to launch its most luxurious range yet - introducing Dulux Heritage.

The curated collection of 112 luxurious colours has been formulated by the UK’s No1 paint brand to give walls a unique ‘Velvet Matt’ finish that is silky and soft to the touch. This is not all style and no substance, however and the paints have been formulated to be tough enough to stand up to the demands of today’s busy homes and deliver exceptional long-lasting performance.

As the name suggests, the colours of Heritage are all modern interpretations of classic shades from the history of British architecture and design, brought bang up to date by the Dulux colour experts to make them completely at home in modern Britain.

The range - comprising a unique ‘Velvet Matt’ for walls and ceilings, Eggshell for wood and metal and a premium undercoat - has been developed in partnership with professional decorators. It’s specially formulated using the finest ingredients to provide paints that goes on smooth and continues to perform once it is on the wall. Every job can be tackled from start to finish with the Heritage range.

Such a luxurious range of colours demand to be admired whether they are applied in a dining room, bedroom, living room or downstairs loo - and be as beautiful to touch as they are to look at. The colour range promises to elevate any room with options from the palest duck egg to the deepest aubergine, that come in pale, mid and deep tones. While many of the names have been selected to evoke both the richness of the paint and its roots in evocative British locations such as Chiltern White, Golden Ivory, Potters Pink, Cornish Clay, Pugin Red, Romney Wool, Raven’s Flight, Wooded Walk and Bathstone Beige. Taken as a whole, these are timeless colours guaranteed to add prestige to every home.

Marianne Shillingford, Creative Director of Dulux, was instrumental in the curation of the Heritage range. She comments: : “Dulux has such a rich heritage in decorating and since 1931 our colours and paints have helped to define the way we live and the way we feel about our homes in the UK.

“With the Heritage range, we have combined the finest colours from important periods of decorating history with the most stylish contemporary hues to create a truly gorgeous collection that adds beauty and luxury to every kind of home.

“It’s also unashamedly modern in design when it comes to the paint itself.   The rich, creamy formulation is easy to apply and dries to a premium matt finish which is tough enough to deal with everything real life throws at it.  But the pure delight lies in how it feels to the touch.  Soft and smooth like silk velvet. Now that is the kind of luxury every wall deserves. Who wouldn’t want to drape themselves and their walls in the finest velvet?”

The quality of Heritage is backed by the Dulux Promise that each can of paint will deliver the perfect colour, uniform finish and the coverage stated or Dulux will replace it.

It is this unique Dulux blend of colour expertise married with technical innovation that sets Heritage apart. The range comes in 112 colours and is available from Homebase stores nationwide and other leading decorators’ merchants.

Heritage by Dulux is rolling out nationwide from February across specialist Decorating Merchants, Homebase and Dulux Decorator Centres. Find the latest stockist information at www.duluxheritage.co.uk